Since last October we've had the pleasure of working with The VIA Agency on creating images for 1800 Tequila. The images appeared on Instagram, Facebook and their website and many were tied to a certain date or event.

The brand has a very specific look and it was a great change of pace for me in the approach to this project. To begin with we shot almost everything at night, on my Nikon D800's and with a minimal crew. I also decided to shoot most of it with one continous light source and one or two small reflectors, instead of strobes. This gave me the look and feel I wanted as well as kept the amount of gear and lights we had on location down to a minimum. Since we shot many of the images on location in restaurants, bars, and public places not having to take over the space with a million pounds of gear and people was super helpful.

We provided VIA with the RAW files and they put the finishing touches on in post to provide the consistent look. I loved all the creative concepts they came up with and as usual it was a blast working with them!

Below are some of the final images.  

Sometimes I just have to shoot something differently. Sometimes an assignment comes along to let me do just that.

A couple months ago I was shooting for Yankeee Magazine and had the great pleasure of meeting and photographing Diana and Vojin Vujosevic who own Pain D'Avignon a restaurant and bakery down in Hyannnis. The way I approached the Yankee shoot impressed Diana and she approached me at the end of the day and asked if I would shoot some images at Pain D'Avignon. They did not have a shot list or an agenda (except to get in a couple of food shots) she just wanted me to explore and shoot whatever I felt would communicate the feel of the restaurant and bakery.

After scouting their place I felt it had this old world feel, very European. However, even though the bakery and the restaurant are connected  they each had a slighlty different feeling to them so I thought overall pictures wouldn't really communicate what it felt like to be sitting there. I suggested to Diana that I shoot lots of detail images and shoot in black and white or very desaturated color to give it that old world feeling. 

She loved the idea, so I put together a suggested shot list and off we went. Here's a sampling of some of the images I created.