Since last October we've had the pleasure of working with The VIA Agency on creating images for 1800 Tequila. The images appeared on Instagram, Facebook and their website and many were tied to a certain date or event.

The brand has a very specific look and it was a great change of pace for me in the approach to this project. To begin with we shot almost everything at night, on my Nikon D800's and with a minimal crew. I also decided to shoot most of it with one continous light source and one or two small reflectors, instead of strobes. This gave me the look and feel I wanted as well as kept the amount of gear and lights we had on location down to a minimum. Since we shot many of the images on location in restaurants, bars, and public places not having to take over the space with a million pounds of gear and people was super helpful.

We provided VIA with the RAW files and they put the finishing touches on in post to provide the consistent look. I loved all the creative concepts they came up with and as usual it was a blast working with them!

Below are some of the final images.