We are in the midst of producing imagery for the HR wordplay winner smasHRecord. We went through a number of concepts, narrowed it to two, and are producing one of those. We have shot the food portion already but the lifestyle shot is a very large production. We're gathering the crew and props as I write this blog entry! It has to be done outside, with an entire set so it is weather dependent, but I have to shoot it before I leave for South Africa in October. The promo will be complete and emailed by then.

The one we are not producing (but I still may shoot down the road, because I love the idea) was a shot of a boxer in a ring, one of those old classic dingy gyms. One large light overhead and lots of shadow all around the ring. The focus is on one boxer down and out for the count on the mat with a big black eye and his opponent in the background out of focus gloating/celebrating. The food shot was to be a raw steak. Classic.

By the way anyone know of a good place to rent a cotton candy concession trailer in New England.....?