Friendly's is getting a makeover!

We recently worked with the creative team from the VIA Agency and the brand managers from Friendly's, creating imagery for their all new ice cream and breakfast menus. For three days our fridges were brimming with their famous peanut butter sauce. All of our chest freezers and a walk-in freezer were full of 3 gallon tubs of delicious ice cream. Jealous? You should be.

Creative Director Chris Avantaggio gave Heath the challenge of shooting the product for an extremely vertical presentation and our producer, Drew, had to track down a Kelvinator. He called every restaurant supply store in the Northeast, but Drew found it!  And Heath, who is always looking for the next challenge, had fun scaling our 8' scaffolding in order to get the perfect angle.

It wasn't all work; we had a little down time, including a FriendZ making contest. Drew (our resident Sweet Tooth) won with the idea to add crushed red velvet cones into his. Delish.

Check out the menus below and a few shots from behind the scenes! ~Jenna

Our 4 o'clock FriendZ break!

Heath and Chris playing a quick game in between shots 

On day 2...A surprise treat for our clients! We heart you Rolling River Massage.

Heath set up shop on the scaffolding 

I think we were laughing about how long it might be before one of us dove into the ice cream!

...It wasn't long.

 Thanks to the teams at VIA and Friendly's for a fun shoot! And, thanks for leaving behind some of that amazing peanut butter sauce. It did not go to waste.