Shot a new promotion a couple weeks ago. Took months to find the right location. I needed a white picket fence and 2 houses very close to each other. My original idea was to have the fence go right down in between the houses and have a housewife on either side. After six weeks of searching by us, scouts and even some of our clients I became convinced that specific location doesn't exist around here. I could have gone out to Ohio but instead I chose to modify my idea and started looking for a variation on the theme. I actually believe it works better than the original concept in communicating the idea. I finally found it in a new development going up and we used the model home to stage the talent and crew.

As usual we had an incredible crew Verne Cordova, is by all accounts, the master with props and wardrobe and Kathleen Schiffmann did an amazing job on the hair and make up! I couldn't have done this without Amy Harden and Susan Georges from Maggie Inc., two very talented women who nailed the look I wanted and were a ton of fun to work with! Whit our intern took all these great production pictures showing what a great time we had, and he and Mike did a terrific job managing the lighting and location specifics that needed to be moved around.

Our location...

Mapping out the lighting

Kathleen with Amy

Susan in wardrobe

Amy all ready to go

I love the height difference with Kathleen and the models

I didn't do nearly as good a job at looking "sweet and evil"

I gotta bring a step stool for Kathleen on the next one

Only Verne could get away with that move

I love the guys watching from behind me...

Here is the final image: